Recently, I stumbled on customer acquisition expert Brian Balfour’s blog CoElevate and his detailed essay on becoming a customer acquisition expert. I felt overwhelmed at first but quickly decided I had to dive into the vast and complicated subject of customer acquisition to answer all the questions I had including: What channels should we focus on as a startup? Where do we start? And more importantly… how do I know if a channel is working well for us?
“If you build it, they will come.” It’s a famous saying that’s both misquoted and misguided. The “If you build it, they will come” mindset doesn’t hold true in a world where attention spans are decreasing, alternatives are increasing, and up to $582 is spent on advertising to each person, every year. Marketing your startup is [...]
I recently worked with Vero on their customer acquisition. I was given free reign and one thing I personally needed to do was lift conversions from the homepage to a free trial: the all-important SaaS metric. One thing that killed it was a single change I made to the Value Proposition only in the heading [...]
I’m guilty of voluntary information overload. Filling up my Pocket app with articles, skimming over tweets or videos and consuming as much new content as I can. This stems from FOMO (fear of missing out) and becomes an endless cycle, where I’m covering a lot of ground but not actually learning any of it. When [...]
Jakub Linowski is a UI designer who runs GoodUI.org, a site that lists some interesting principles and guidelines for designing a good user interface that is both easy to use and has a high conversion rate. He launched the site in April 2013, and by October had amassed over 26,000 subscribers to his list. During his interview [...]
Now a VC, Chamath Palihapitya’s claim to fame was starting the original growth team at Facebook. He’s also said that he has cracked the code for making startups grow. He recently gave a talk called “how we put Facebook on the path to 1 billion users”. This is the talk here: These are the key takeaways from his [...]