How to find and track customer acquisition channels that work for you

Recently, I stumbled on customer acquisition expert Brian Balfour’s blog CoElevate and his detailed essay on becoming a customer acquisition expert. I felt overwhelmed at first but quickly decided I had to dive into the vast and complicated subject of customer acquisition to answer all the questions I had including: What channels should we focus on as a startup? Where do we start? And more importantly… how do I know if a channel is working well for us?

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