“So, how do you plan on acquiring customers?” I’ve been talking to a lot of people about Attach and I’ve heard this question more than a few times, especially as a marketer. If you’ve ever been in a meeting with potential investors, applied for a startup accelerator, or filled out a business model canvas, you’ve […]
Recently, I stumbled on customer acquisition expert Brian Balfour’s blog CoElevate and his detailed essay on becoming a customer acquisition expert. I felt overwhelmed at first but quickly decided I had to dive into the vast and complicated subject of customer acquisition to answer all the questions I had including: What channels should we focus on as a startup? Where do we start? And more importantly… how do I know if a channel is working well for us?
“If you build it, they will come.” It’s a famous saying that’s both misquoted and misguided. The “If you build it, they will come” mindset doesn’t hold true in a world where attention spans are decreasing, alternatives are increasing, and up to $582 is spent on advertising to each person, every year. Marketing your startup is […]