“So, how do you plan on acquiring customers?” I’ve been talking to a lot of people about Attach and I’ve heard this question more than a few times, especially as a marketer. If you’ve ever been in a meeting with potential investors, applied for a startup accelerator, or filled out a business model canvas, you’ve […]
Recently, I stumbled on customer acquisition expert Brian Balfour’s blog CoElevate and his detailed essay on becoming a customer acquisition expert. I felt overwhelmed at first but quickly decided I had to dive into the vast and complicated subject of customer acquisition to answer all the questions I had including: What channels should we focus on as a startup? Where do we start? And more importantly… how do I know if a channel is working well for us?
Now a VC, Chamath Palihapitya’s claim to fame was starting the original growth team at Facebook. He’s also said that he has cracked the code for making startups grow. He recently gave a talk called “how we put Facebook on the path to 1 billion users”. This is the talk here: These are the key takeaways from his […]