Lean Analytics

As a key piece of the marketing stack, analytics is an area I’m trying to learn more about. I haven’t read Lean Analytics by Alistair Croll & Ben Yoskovitz yet, and I know I’m worse off for it. Luckily, I came across their Lean Analytics presentation on SlideShare. Whilst it’s not a complete review of the book, it’s a fairly comprehensive, easy to digest guide that covers a lot of great points.

“In a startup, the purpose of analytics is to iterate to a product/market fit before the money runs out.” (slide 15)

These are a few of the interesting slides I found:

What business are you in? A great table to really force you to define all aspects of your business model (slide 55):


Calculating churn and Customer Lifetime Value (slide 65):


Make sure you’re focusing your hypotheses & learnings (slide 117 & 118):some_textsome_text

Finding your ‘One Metric That Matters (OMTM)’ (slide 150):some_text

Calculating your Viral Coeficient (slide 126):some_text

Additional resources: